Friday, 27 March 2015
The culture that lead to lean startup, agile, Uber and the digital economy 1/2
Lean startup, crowdsourcing and native advertising are three modern business terms, post internet.
Since culture begets behaviour that begets foundations of a firm, this post is for those who want an idea of the underpinning of a modern digital business.
“’Free and open’ was what made the internet work then, and it’s a critical principle now. I didn’t have to ask permission to build my first websites. I had unfettered access to material that helped me teach myself how to code. As I learned more, I quickly came to understand that the internet was so much more than a network of cables and wires that connected computers around the world. It was a platform for the purest expression of freedom, openness and possibility that I had experienced in my life”
– Chad Dickerson, founder of Etsy
Let’s begin with Lean
“The lean startup is about continuously improving an offering. It favours iterative improvements over elaborate planning. It involves customer development (as opposed to product development) to get out of the building and find out what people really needs. Startups start with a ‘minimum viable product’ to gauge the audience’s interest. They always test their assumptions aiming for ‘validated learning’. And if their strategy doesn’t work, they should ‘pivot’, in essence, throw in the towel and start again with a different product. Sure, it’s used conventionally but in lean startups, it is used to develop the core business, that is, primary while traditional firms use it on the side.”
Minimum viable product is an attempt to get a core set of features into a device so customers can try it out and help you develop the product further. You don’t want to spend too much time on a version that doesn’t work.
And this is the open source software development process, as old as the internet....
“At its simplest - develop a basic form then release it into the public domain. If it is any good and this is vital, it has to be useful or interesting, others will continue to develop it. Iterations, in effect improvements through enhancements, new ideas, feedback, experimentation and testing develop the original form and move it forward. At each stage results are consolidated and another version released.”
Open source, a technique used to develop the underlying software that makes the internet work (from the domain name system to the web) was once derided because its development methodology was not conventional. I have to say, letting strangers develop a product does sound flaky (alluding to questionable quality) compared to a large firm like Microsoft with thousands of good engineers. But there you are, today tech firms like Google use mostly open source software in their operations, one that is far more complex than say a bank’s. And now this methodology has crossed into business.
How did an obscure internet model crossed into conventional business?
To many, internet culture is open, collaborative with a sense of freedom. An event early in the development of the internet may have a hand in fostering this.
Traditionally, committees are formed to make decisions. Usually closed, outsiders are not allowed. This was not how early internet organisations work.
Close vs open
Rather than being a formal committee, the early group formed to develop the internet was a loose association of interested researchers. These meetings were open. It included anyone who wanted to join and contribute. Individual experts, even those outside this group may submit designs without support from an institution, unlike traditional bodies.
”Instead of authority-based decision-making, everyone was welcome to propose ideas, and if enough people liked it and used it, the design became a standard.” – Steve Crocker.
One of them, Stephen Croker, charged with documenting the process came up with the concept of an RFC. An expert drafts a paper detailing a design, say the domain name system (that resulted in ‘.com’, ‘.org.’) by submitting a Request for Comment document. They are placed in the public domain and meant to invite comments. Anyone can download them and suggest improvements. It is not limited to the working group that created it.
In effect, this contrarian way to run a committee, open rather than closed and tapping experts outside the group was one reason for the success of the internet. It was also the genesis of crowdsourcing.
Ink in water
Over time, thousands were exposed to this new open way of decision making and engagement of the crowd. This culture was all over the early internet. If you used newsgroups (online forums) where members interact, say in 1991, you would know what I’m talking about.
Many of these participants later got into startups or worked in the tech industry. Others used online services that had assimilated the unique mores. There must have been influence on the new generation of businesses and in turn the culture of the digital economy. Yours truly was one of them, involved in a small way the formation of APNIC (an internet association where all Asia’s telcos and service providers are members) and internet startups. It was partly this environment, so different from his places of work that got him thinking that the working of the internet economy differs from the conventional, thus this blog.
“Ultimately, if an engineering team has created a technology that they think is valuable to their community or is valuable to other companies that are operating at our scale, then by default we will consider open sourcing it. It’s a strong part of our culture, it’s a strong part of our identity.” - Facebook
cont’d in the next post....
©Chen Thet Ngian, internetbusinessmodelasia.blogspot.com (2013). Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Chen Thet Ngian and internetbusinessmodelasia.blogspot.com with appropriate and specific direction to the original content.